München, 03. Mai 2012 – Pomfort, Anbieter von professioneller Software für das Daten- und Farbmanagement am Filmset, veröffentlicht mit seinem neuesten Produkt LiveGrade eine innovative Lösung für die Erzeugung, Bearbeitung und Verwaltung von Kamera-Looks. Mit LiveGrade lassen sich in Kombination mit einem Blackmagic HDLink Gerät individuelle Kamera-Looks interaktiv per SDI-Livebild auf dem Monitor am Set erstellen. Die beiden möglichen Grading Modes CDL und Alexa Look können sowohl direkt über die Regler in der Software als auch über externe Panels von Tangent und AVID gesteuert und die Farb-Anpassungen für nachfolgende Postproduktionsschritte als 3D LUT, ASC-CDL oder Alexa Look Dateien gespeichert werden.

Die neu veröffentlichte Software Pomfort LiveGrade ermöglicht in Kombination mit Blackmagic Design’s HDLink Farbanpassungen von Live-Bildern über das HD-SDI Signal. Damit können Kameraleute, Kamera-Assistenten oder DITs in Zusammenarbeit mit dem Regisseur gewünschte Kamera-Looks interaktiv direkt am Set erstellen. Um eine weite Palette von möglichen Workflows im Produktionsprozess abzudecken, bietet LiveGrade mit den Datei-Formaten für 3D LUT, ASC-CDL, XML und ICC Profile umfassende Austauschmöglichkeiten. Damit können die am Set definierten Look-Informationen an nachfolgende Produktionsprozesse nahtlos weitergereicht werden. Neu entwickelt hat Pomfort zudem mit dem Cube-O-Scope ein einzigartiges, interaktives Visualisierungsmodell der entstehenden 3D LUT.

“Durch das Feedback zu unseren anderen Softwareprodukten haben wir einen konkreten Bedarf für die interaktive Erzeugung von Looks direkt am Set erkannt”, sagt dazu Patrick Renner, Produktdesigner bei Pomfort. “Dazu haben wir die bereits in unserer Silverstack SET Software bestehende Farbmanagement Technologie mit Blackmagic*s HDLink Boxen integriert und haben schnell gesehen, welche interessanten Möglichkeiten sich daraus ergeben, wenn diese kleinen Geräte mit kompatiblen Farbreglern verbunden werden.”

In einer drei-monatigen Beta-Phase wurde LiveGrade in Serien- und Spielfilm-Produktionen weltweit getestet und evaluiert und erst kürzlich auf der NAB 2012 als ausgereiftes Produkt der Öffentlichkeit vorgestellt.

Dan Kanes ist ein Local 600 DIT aus Los Angeles und hat die LiveGrade Beta die letzten zwei Monate ausgiebig getestet. Dan berichtet: “In den letzten Werbedrehs, darunter auch ein high-end Beauty Spot für Garnier Kosmetik, hatte ich durch LiveGrade erstmals die Möglichkeit, LUTS für unsere Dailies zu entwickeln. Sowohl der Regisseur als auch die Kunden waren von dieser neuen Arbeitsweise hellauf begeistert. Dass wir mit LiveGrade interaktiv die gewünschten Farb-Ergebnisse direkt am Set erzielen konnten, hat dem ganzen Team insgesamt ein größeres Vertrauen in die eigene Arbeit vermittelt. Hinterher sparten wir zudem wertvolle Zeit beim Coloristen in der Nachbearbeitung.”

LiveGrade Szenario am Filmset

Das Kamera HD-SDI Signal zum Monitor wird unterwegs durch das Blackmagic HDLink geleitet. LiveGrade greift via USB auf dieses Gerät zu und kann das Live-Bild über entsprechende Farbregler wie Lift, Gamma, Gain, Sättigung usw. steuern. Für ein präziseres Arbeiten unterstützt LiveGrade in der aktuellen Version die Panel-Controller AVID Artist Color sowie das Tangent Wave – das Tangent Elements wird in Kürze folgen. LiveGrade bietet Import und Export-Funktionalität für Alexa Looks sowie für die weit verbreiteten ASC-CDL und 3D LUT Workflows, die bei einer Vielzahl von Kameras wie z.B. der RED oder der F65 eingesetzt werden. LiveGrade ist damit eine umfassende Lösung für die Erzeugung, Veränderung und Verwaltung von Looks direkt am Set .Zur Nutzung von Kalibrierungsprofilen für Computer Monitore mit dem HDLink Gerät unterstützt LiveGrade die Verwendung von ICC Profilen für Farbmanagament bei der Darstellung von Kamerasignalen.

Cube-O-Scope
Das Cube-O-Scope ist ein von Pomfort entwickeltes einzigartiges Visualisierungsmodell der entstehenden 3D LUTs. Ein farbiger Cube veranschaulicht dabei auf übersichtliche Art und Weise die Interaktion mit den Farbbällen in LiveGrade und bietet damit eine zusätzliche Prüf- und Kontrollmöglichkeit bei der Erstellung der Looks.

Weitere Informationen:

Internetpräsenz: http://pomfort.com/livegrade 

Preis: 379 EUR, (erhältlich über den Pomfort Webstore – http://pomfort.com/store)

Einführungs-Video LiveGrade: Screencast

Im nebenstehenden Downloadbereich finden Sie:

Screenshot LiveGrade 

Logos: Pomfort, LiveGrade

Hinweis: Bitte weisen Sie uns ggf. auf eine Veröffentlichung hin bzw. senden Sie uns bitte ein Beleg-Exemplar zu.

ENDE

Über Pomfort

Pomfort ist spezialisiert auf die Entwicklung hochwertiger Software für den Bereich der professionellen Filmproduktion. Vom Set bis in die Postproduktion liefert Pomfort Produkte und Lösungen für eine effiziente Organisation von Film- und Metadaten sowie für ein vereinfachtes Management von Kamera Looks im Prozess der TV-, Werbe- und Kinoproduktion. Inzwischen arbeiten Kunden in mehr als 70 Ländern mit Pomfort Produkten.

Es ist der Anspruch von Pomfort, mit seinen Produkten für reibungslose, schnelle und sichere Produktions-Workflows zu sorgen und damit den Erfolg bei der Herstellung von Filmen entscheidend zu beeinflussen. Zu Pomfort’s Kunden zählen Filmproduktionen, Postproduktionshäuser, Filmarchive, Filmhochschulen sowie DOPs, DITs und Kamera-Assistenten. International bekannt ist das Münchner Unternehmen Pomfort für seine Produkte Silverstack SET und LiveGrade.

Pressekontakt:
Pomfort GmbH
Christoph Ulrich
Tel. +49 (0)89-3303-5710
ulr@pomfort.com

http://pomfort.com

Munich, 03 May 2012 – Pomfort, a provider of professional software for the data and color management on the film set, releases its newest product LiveGrade -  a innovative and powerful look and color management solution for the right image at the filmset. LiveGrade works in conjunction with a Blackmagic HDLink device and allows to create individual camera looks via SDI Live-Image interactively on the monitor on-set. The two possible grading modes “CDL” and “Alexa Look” can be controlled either directly via the controller in the software as well as from external panels of Tangent and Avid. All color adjustments can be stored in the file formats 3D LUT, ASC-CDL or Alexa Look for subsequent production steps.

The newly released software Pomfort LiveGrade, in combination with Blackmagic Design’s HDLink, adjusts the color of live images via the HD-SDI signal. This allows camera operators, camera assistants or DITs to work in collaboration with the director to create interactive camera looks directly on the set. To cover a wide range of possible workflows in production, LiveGrade offers comprehensive export capabilities in 3D LUT, CDL and XML file formats. Enabling the on-set defined look information to be passed seamlessly onto subsequent production processes. Pomfort has also newly developed the Cube-O-Scope which is a unique, interactive visualization model for the emerging 3D LUT.

“In the feedback for our other camera-related software products we saw the need for a professional tool for interactive manipulation of Alexa looks,” says Patrick Renner, Product Designer at Pomfort. “So we took existing color processing technology from our Silverstack software and integrated Blackmagic Design’s HDLink devices.”

LiveGrade has been tested and evaluated in series, commercial and feature film productions worldwide in a three month beta testing phase and was presented recently at NAB 2012 as a fully developed product to the public.

Dan Kanes is a Local 600 DIT from Los Angeles, and has been beta testing LiveGrade. Dan commented, “On many recent national commercial spots, including a high end Beauty Spot for Garnier cosmetics, Pomfort LiveGrade in conjunction with my BlackMagic HDLink Pro has helped me tremendously create dailies level LUTs that made both the Director of Photography and the Client extremely happy because it saved valuable time in the color correction suite and gave greater confidence to everyone on set in being able to achieve desired results from the image.”

LiveGrade scenario on the film set

The camera HD-SDI signal is transmitted through Blackmagic Design’s HDLink. LiveGrade takes control of this device via USB and can adjust the live image via appropriate color controls including lift, gamma, gain, saturation and so on. For greater accuracy levels LiveGrade’s current version supports the panel controller Avid Artist Color and the Tangent Wave – the Tangent elements will follow shortly. LiveGrade offers import and export functionality for Alexa Looks and for the widely utilized CDL and 3D LUT workflows which are used in a variety of cameras such as Sony, Canon or RED. LiveGrade is a comprehensive solution for creating, changing and managing looks directly on the set.

Cube-O-Scope

The Cube-O-Scope is a unique visualization model developed by Pomfort for the emerging 3D LUTs. A colored cube illustrates in a clear and easy way how to interact with the color controls in LiveGrade, providing an additional test and control option when creating looks.

See download area beside this document:

Illustrations: Screenshots

Logos: Pomfort, LiveGrade

Further information:

LiveGrade is available immediately and is priced at $479 / EUR 379. For more information, , please visit http://pomfort.com/livegrade or watch the introduction video.

Note: Please advise us if this or any part of this press release will be published or kindly send us a sample copy.

END

About Pomfort
Pomfort specializes in developing high quality software for the professional film production field. From the set through to the post-production Pomfort delivers products and solutions for efficient organization of film and metadata, and simplified management of camera looks in the process of television, advertising and film production. Meanwhile, customers in more than 70 countries, currently work with Pomfort products.

It is the claim of Pomfort to ensure smooth, fast and secure production workflows with its products and thus influence the success of film productions decisively. Pomfort’s clients include film production companies, post production houses, film archives, film schools, as well as DOPs, DITs and camera assistants. The Munich company is internationally known for its products Pomfort Silverstack SET and LiveGrade.

Press Contact:

Pomfort GmbH
Christoph Ulrich
Tel. +49 (0)89-3303-5710
ulr@pomfort.com

http://pomfort.com

“On many recent national commercial spots, including a high end Beauty Spot for Garnier cosmetics, Pomfort LiveGrade in conjunction with my BlackMagic HDLink Pro has helped me tremendously create dailies level LUTs that made both the Director of Photography and the Client extremely happy because it saved valuable time in the color correction suite and gave greater confidence to everyone on set in being able to achieve desired results from the image. Thanks to Pomfort it’s easier to gain greater creative control at the highest level of quality, even under demanding budgetary constraints.”

Dan Kanes, Local 600 DIT

“As a company that supplies both Digital Imaging Technicians and equipment we have beta tested Live-grade for the past 2 months and the feedback from out DITs is very positive. Being able to utilize BlackMagic’s HD Link Pro and deliver a live graded picture with off the shelf equipment, will no doubt be a game changer for many productions.”

Tristan Hey, 4KLondon

“CDL Grade in LiveGrade is incredible: Everything is lining up beautifully in Resolve.”

Ben Cain, NYC DIT (www.negativespaces.com)

“LiveGrade with CDL support is AWESOME!! Exporting CDLs for Resolve works perfectly!”

Dustin Cross, IATSE Local 600 DIT

“Pomfort is treading new waters every day, and LiveGrade is going to break down all the walls that separate the DIT from the crew by making what we do something that everyone can see and appreciate–and their CDL function allows the Colorist to pick up where we left off. I can’t wait to use it on my upcoming feature film gig on “The Bounceback”, in Austin, Texas. Pomfort has a high quality line of other products, notably, Silverstack–a wonderful new tool for DITs that consolidates their workflow into one great program.”

Justin Warren, DIT (http://www.imdb.com/name/nm2374766/)

“Live Grade has been a crucial part of our workflow on all of our latest projects! It has worked flawlessly, and is a very simple yet powerful tool for DIT’s”

Jonathan Carbonaro, DIT

With comprehensive capabilities for importing and exporting created looks as ASC-CDL, Alexa Looks, 3D LUTs, LiveGrade is tailored to a wide range of camera setups and postproduction tools, therefore it fits into a broad range of look workflows. The software is developed in close collaboration with experienced DITs and DOPs. Furthermore the LiveGrade beta has been evaluated around the world in series production and on feature film sets during the last three months.

LiveGrade is available immediately at the Pomfort webstore and is priced at EUR 379 / $479.00. For more information, or for a trial version of LiveGrade, please visit: http://pomfort.com/livegrade. For a short introduction, please see our: LiveGrade screencast.

MO, 10:15 am: “Looks and Color Management on Set with LiveGrade”

DI, 10:15 am:  “Getting Media and Metadata from Set to Post with Silverstack”

MI, 10:15 am: “Looks and Color Management on Set with LiveGrade”

For a personal demo or other specific topics just send us an appointment request via e-mail: info@pomfort.com. We are looking forward to meet you at NAB.

The Pomfort team

Effective partnership is key to Pomfort’s success in creating innovative work and focused software solutions in the field of digital film production. Pomfort continiously extends and develops its partnership networks to improve existing services and to respond to new technical opportunities. In order to ensure a worldwide distribution of Pomfort software technology we consistently seek local delivery partners across all continents. If your company is interested in working with us, please refer to info@pomfort.com.

Screenplay of the international bestseller-novel “Measuring the world”

Based on the lives of 19th-century explorer Alexander von Humboldt and a contemporary, mathematician Carl Friedrich Gauss, Kehlmann’s novel, a German bestseller widely heralded as an exemplar of “new” German fiction, injects musty history with shots of whimsy and irony.

Camera: Slawomir Idziak
Director: Detlev Buck
Production: Boje & Buck
Stereographer: Daniele Siragusano

Stereo 3D production with 6 rigs:
1 x Alexa Rig SxS
2 x Sony F3 Rigs KiPro
3 x Panasonic KiPro Mini

Pomfort LiveGrade is a complete solution and facilitates the creation, manipulation and management of camera looks. LiveGrade in combination with the capabilities of Blackmagic’s HDLink make a live manipulation of HD-SDI images possible. In preparation for the shooting camera looks can be created and managed fast and interactively.

A beta of Pomfort LiveGrade is now available.

Of course Silverstack SET 2.0 comes with a bunch of new features:

• Document project and data management status

• Print reports containing all relevant statistics

• Preview CineStyle and SLog clips in Rec.709

• Transfer your clips to Final Cut Pro X

Despite the remarkable expansion of the new software version, Pomfort has currently reduced the price of Silverstack SET 2.0 to 499 EUR / 599 USD and it is now available in the web store. A new offer is available for temporary usage / subscription with the possibility to subscribe Silverstack 2.0 for three months and for one month.

For DITs and on-set technicians working with source material of different cameras and recorders at the filmset, Silverstack SET 2.0 solves the problem to handle different data formats. Silverstack SET automatically collects all the metadata from the different movie files in its clip library during the verified copy and backup process. Quality Check results of the source material can be manually added into the clip library as metadata. The library now includes several enhancements to organize and classify all the movie clips at the filmset.

To benefit from all this information in postproduction Silverstack SET 2.0 extends the range of transfer features e.g. to FCP, AVID Media Composer, Speedgrade / Framecycler and via CSV.

A 14 Day free trial is now available.

(Munich, Germany–October 13, 2011) Pomfort, maker of powerful software for professional film production needs, has released an update to Silverstack LT H.264 that includes support for the new XML interchange of Final Cut Pro X. Filmmakers using Canon DSLR and GoPro cameras benefit from the new seamless opportunity to transfer all movie clips and its technical and descriptive metadata via XML to Final Cut Pro X. A special feature of Silverstack LT H.264, designed for Canon DSLR users recording in Technicolor’s CineStyle format, is the Final Cut Pro plugin DSLR Log2video. It enables to work with CineStyle™ clips in Final Cut Pro without transcoding and now can be applied automatically to all clips.

For more details Pomfort just has prepared a new video tutorial to give an overview about the possibilities of Silverstack LT H.264: http://www.youtube.com/watch?v=JLBgExLHGno

Silverstack LT H.264 is a tool for backing up film material as well as for organizing and preparing clips for editorial tasks. This software tool provides features that maximize the efficiency of organizing film clips right from the beginning. During the offload of camera storage cards Silverstack LT H.264 checks and verifies that all clips are backed up completely. At the same time the software scans all relevant clip information and stores them into Silverstack’s clip library. The search function enables the user to find all of the relevant clips and their related information.

For checking the quality of film clips, Silverstack LT H.264 comes with pixel accurate zoom as well as channel, focus and clipping inspectors. Comments, annotations and ratings can be added directly to film clips. All information is saved within the library and travels with clips when they are transferred to editorial programs like Final Cut Pro 7, Final Cut Pro X and Avid Media Composer.

Feature highlights of the Silverstack LT H.264:
* Verified backup to several disks simultaneously
* Clip and media tracking through Silverstack’s comprehensive clip library
* Quality check of clips with channel, focus and clipping inspectors
* Organizing and grouping of clips with comments, annotations and ratings
* Seamless transfer of clip information to Final Cut Pro 7, Final Cut Pro X and Avid Media Composer
* Includes a Final Cut Pro plugin to work with CineStyle™ clips in Final Cut Pro without transcoding

Pricing and Availability: Silverstack LT H.264 is currently available at $129.00 USD / 89 EUR (or the equivalent amount in other currencies) from the Pomfort website http://pomfort.com.

Video tutorial: Watch the new Silverstack introduction video: http://www.youtube.com/watch?v=JLBgExLHGno

Detailed information: Visit http://pomfort.com/silverstack/lth264edition.html.

A 14-day trial version: is available as a free download at http://pomfort.com/SilverstackLT264/tryandbuy.html.

Silverstack LT H.264 requires an Intel Mac with Mac OS X 10.6 or higher.

Headquartered in Munich, Germany, Pomfort was founded as a small software label in 2005 and has grown to a successful, independent software house today. With years of experience in post production workflows and close collaboration with numerous film production companies, post production houses, cutters and digital intermediate technicians. Pomfort has gained a deep understanding of technological needs and requirements in digital movie production workflows.